09:00AM–10:00AM
Registration, Coffee & Networking

10:00AM–10:15AM
Welcome to the Conference
DMW, Variety and Nordic Game

10:15AM–11:00PM
PANEL 1
Game Panel – Leveraging a Brave New World of Play
In recent years there has been an increase in the numbers of international creators and game developers who are on the cutting-edge of innovation within the industry. International markets have really taken off as gaming has gone global, from both a sales and development perspective. And we’re not just talking about Japan, the U.S. and Europe, but increasingly also Korea, China, and Russia have all experienced rapid growth. So how are these markets different and how are game creators and developers distinguishing themselves from one another in different regions of the world? What platforms and which types of games are driving growth in different countries? What can the U.S. learn from the success of some of these international success-stories and vice versa?

Panelists
Teemu Huuhtanen, EVP, Bus. Dev. & Communications, Sulake Inc./Habbo Hotel
Per Stromback, Spokesperson, Spelplan - Assoc. of Swedish Game Developers
Mikael Hed, CEO, Rovio
Stefan Lampinin, Founder, Speltjanst
Moderator: Mike Vorhaus, President, Magid Advisors

11:00AM - 11:30AM
KEYNOTE ROUNDTABLE
Presentation by Garry Schyman, Transmedia Composer. Followed by a discussion about sonic possibilities in the intersection of games and film
with Garry Schyman, Film, TV and Video Game Composer Mike Reagan and Orvar Säfström, producer of game music concerts.
Moderator: Ted Cohen, Managing Partner, TAG Strategic

11:30AM - 11:45AM
Networking & Refreshment Break

11:45AM - 12:30PM
PANEL 2
Film Panel – Opportunities and Challenges In Creating, Financing, Producing and Marketing Movies
It has never been more complicated to do business in the depressed and fragmented international film marketplace, yet the importance of a film succeeding internationally have never been more important to Hollywood. It’s no secret that international sales are the driving factor for success in the movie industry today. How is this impacting what films are getting made and the way business is done in Hollywood? How do you craft an international strategy that will ensure success in the movie business today? What can Hollywood learn from Bollywood and the success of movies at the intersection of cultures and languages as seen in Slumdog Millionaire, Babel and Diving Bell and the Butterfly?

Panelists
Peter Shiao, Founder, CEO and Chairman, ORB Media Group
Cathy Schulman, President, Mandalay Pictures
Drake Pruitt, SVP Business Development, Ascent Media
Russell Binder, President, Striker Entertainment, LLC
Moderator: Peter Levin, Co-Founder, GeekChicDaily

12:30PM–1:00PM
KEYNOTE
Dan Winters, VP, Developer Relations and Acquisitions, Activision
Interviewer: Marty Poulin, CEO, ShadyLogic Studios

1:00PM–2:30PM
Lunch Buffet
Served by the Veranda Bar
Go Grab a Sandwich When You Get Hungry! The Bar Will Be Open All Afternoon

1:00PM–1:45PM
PANEL 3
Transmedia Panel – Reconfiguring Entertainment for the 21st Century
Transmedia is the new buzz-word in Hollywood and it relates to unfolding of serial narratives on different platforms at the same time. Recent projects, such as Avatar, True Blood, and District 9, have all (with mixed success) relied on transmedia strategies to generate audience interest in previously unknown fictional universes, often combining promotional and expositional functions. This panel brings together visionaries and experts in the field of producing content for different mediums such as film and games, people who think deeply about our experiences of play, fun, and entertainment, to think about the future of entertainment as a concept. Topics that will be discussed include in what ways will the desire to produce and consume such experiences reconfigure the entertainment industry or conversely, how will the consolidation of media ownership generate or constrain new forms of popular culture, as for example by Disney buying of Marvel Comics? What models of media production, distribution, and consumption are implied by these future visions of entertainment?

Panelists
Brent Weinstein, Head of Digital Media, UTA
Bill Kispert, VP, Interactive, NBC Interactive
Stu Levy, Founder, CEO and COO, TOKYOPOP
Allen DeBevoise, Chairman & CEO, Machinima.com
Peter Levin, Co-Founder, GeekChicDaily
Moderator: Gabe Zichermann, CEO, beamME

1:45PM–2:30PM
PANEL 4
Distribution Panel – Opportunities and Challenges in Reaching an Audience of Billions
Films can make money 3 ways: at the box office in the country in which they’re made, in DVD form for purchase or rental, and in the international market. Lately, the third and last way has been growing steadily and now often represents bigger revenues than the domestic US market. The games industry also recognizes the huge potential of selling games abroad. However, getting that international hit is not as simple as just finding an international distributor. Localization and location matter and increasingly piracy is a concern, especially as distribution goes digital and anyone can distribute an illegal copy of your film or game to the whole world with the touch of a button. This panel will discuss human, technical, legal and business challenges involved in the domestic and international distribution of games and films and present ideas of how to identify opportunities and avoid the pitfalls.

Panelists
Sean Malatesta, CEO, Marengo Knoll
David Reitman, former VP of Content & Entertainment, Switch and Data
Jonas Eneroth, Director, ProCloud Media Invest
Paul Childers, President, NA, Rubber Duck Media Lab
Adam Chapnick, CEO, Distribber.com
Moderator: Mark Friedler, Partner, Worlds and Games LLC

2:30PM - 3:00PM
Networking & Refreshment Break

3:00PM – 3:45PM
INTERNATIONAL GAME AND FILM SHOWCASE
Intro by Sten Selander, Director of Business Development, Nordic Game
Matias Myllyrinne, Managing Director, Remedy Entertainment
John Klepper, CEO, Imagination Studios
Mahiar Hamedi, CEO, Donya Labs
Tero Virtala, CEO, RedLynx 
Josef Fares, Award Winning Film Director, Jalla! Jalla!, Kopps, Farsan, Leo
Orvar Säfström, film critique, producer of game music concerts

3:45PM-4.30PM
PANEL 5
The World at your Fingertips – The Latest Global Trends in Content for Mobile Devices
This panel of mobile experts will explore the explosive growth of film, video and games on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned from different international markets and what business models are working at present? What platforms beyond the iPhone and iPad are the most exciting internationally? How are consumers responding to new product offerings? What are the mobile opportunities for the game and film industry? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?

Panelists
Alex Barkaloff, Executive Producer, Digital Media, Lionsgate
Kyu Lee, President, Gamevil
Bill Sanders, President, Pervasive Media
Dave Bell, VP of Business Dev, Playphone Inc
Moderator: Michael Cai, Vice President of Video Games, Interpret 

4:30PM-5:00PM
KEYNOTE
Ronald Azuma, Research Leader, Nokia Research Center Hollywood

5:00PM-5:45PM
PANEL 6
Monetization 3.0 – How to Make Money From Games and Films Across Borders
This panel of content, brand and technology professionals, international payment solutions providers and game and film creators will discuss opportunities to monetize media internationally. What is the future of product placements, advertising, micro-payments, virtual goods, mobile and SMS payments in a global world and which solutions have proven the most successful for different territories?

Panelists
Lee Clancy, SVP, Product Management & GM, Direct Revenue, IMVU
Bjorn Book-Larsson, COO & CTO, K2 Network
Richard Borenstein, SVP, Worldwide Sales, Zong
Gene Hoffman, CEO, Vindicia
Adam Caplan, Vice President - Virtual Currency, Super Rewards/Adknowledge
Moderator: Sean Ryan, Head of Games and Social Media, TAG Strategic

5:45PM – 9:00PM
“Damage Control” After-Party @ Veranda Bar and Pool
Entertainment by DJ Crash